Words You Use to Close Every Sale Successfully


One of the basic things they teach in any sales workshop is that the sale wouldn’t happen unless you ask for it. You have to speak to the prospect(s), ask them the right questions and then ask them to make the decision. The words you use to close the sale, along with the tone of your voice, play a decisive role in whether you will be able to close the sale or not.

When speaking to a prospect, try to use words such as new, guarantee, discover, save, easy, results etc. These are the most effective words when trying to grab the prospect’s attention.

Another important term that you can use is “free”; nothing catches their attention like the chance to get something free. However, make sure you can deliver on whatever promise you make during the attention grabbing process.

While you describe the benefits of your service/product, replace positive words with their ultra-positive versions. Instead of using good, use great. Similarly, change words with negative connotations into something that sounds positive, instead of using impatient, use anticipating.

Avoid using negative terms as much as possible; be extra careful when using them.

When you are at the last stage and about to close the sale, ask the prospects to perform the desired action and give them a time frame to do so. The most simple yet most effective closing phrase is “buy now”. Similarly; act now, do it today, do it this evening and win a free price etc are all good closing lines.

If the prospect is reluctant even after you have delivered your closing lines, give them a brief review of all the benefits they have to gain from the transaction. Make them realize that what they are buying is something they really need, and that you are the best person to get it from.

You have to keep one thing in mind, the prospect has heard many sales pitches before, and so they must be familiar with a few of the techniques themselves. A tried and tested method of closing the sale is to involve the prospect in the conversation, and get them to say ‘yes’ as much as possible. The more they say yes to you, the harder it becomes for them to say ‘no’ when you close the sale.

Other important words (and phrases) that you can use while closing the sale are “consider”, “immediately”, “extra benefits”, “limited offer” etc.

Use these phrases and let us know how they worked in the comments section below.

3 Aspects of Body Language that Can Help You Close the Sale


When you communicate with a prospect in person, their body language will give away clear signs when they are ready to be sold to. If you can learn to recognize those signs, it will become mighty easier for you to close the sale. Following are three important aspects of body language that can be used as a determining factor in making sales and closing the deal.

1. Eyes, Eyebrows and Facial Gestures

If the prospect has relaxed brows, smiling eyes and is maintain direct eye contact with you, they are comfortable with you and find the conversation pleasant. Now is the time to push for that sale.

If the prospect has tense brows, is looking away repeatedly, and/or avoiding eye contact, they are distracted, afraid or uncomfortable. Trying to push them for the sale at this point could result in losing the prospect.

When it comes to facial gestures, use your natural ability to form a general opinion about the prospect’s state. Do they look tense, happy, or uncertain? We all have the ability to read facial gestures, some more than others; all you have to do is pay attention. See if their lips are pressed tightly, or if they show an upward curve at the corners. Flat lines or frowns are indicative of their uncertainty about your product.

2. Posture

If the prospect has a rigid or closed body posture, do not push for the sale. Rigid posture, crossed arms, restless hands (playing with objects) indicate that the prospect does not trust you completely and is skeptical about your product.

Push for the sale when you see a relaxed posture, or if the prospect is leaning forward. If the prospect is perfectly still, it means they are listening to you but may or may not be interested in your product. A perfect time to close the sale is when the prospect is mirroring your posture, because it means they are following your lead.

3. Leg Activity

Any kind of leg activity is bad. If the prospect is bouncing their legs, or moving them restlessly, it means they are not comfortable and pushing for a sale at that point is a bad idea. If their legs are in a relaxed position that might be a good time to try and close the deal.

One important thing to realize is that all three aspects of body language are to be studied simultaneously. You cannot simply base your decision on legs, or arm movement alone. Observe their overall body language before trying to close the sale.